Optimizely’s digital experience platform (DXP) has been chosen by, digital product specialists, Candyspace for the development and optimisation of a new ecosystem of dealer websites for Mazda, consolidating 81 separate platforms and streamlining customer journeys.
Over just a few months, the Candyspace team, working collaboratively with the team at Mazda along with selected dealers, took a customer-centric and UX-focused approach to designing, developing and optimising the new suite of websites on the Optimizely DXP.
As a result, customers can now enjoy frictionless user journeys across the ecosystem, with personalised experiences that showcase the range of new and used models at their local dealerships and the latest finance offers.
With vastly improved data and analytics, Mazda is now better able to drive leads and optimise conversions and journeys across the digital platform. Candyspace’s solution, enhanced by the capabilities of the Optimizely platform, is a flexible one, designed to evolve in line with the rapid changes in the automotive sector.
“At Mazda, we strive to deliver an outstanding customer experience,” said James Crouch, Senior Manager, Marketing Communications at Mazda. “Delivering consistency across our dealer websites and seamless journeys through our ecosystem gives us a strong platform upon which to build, adapt and innovate. Candyspace’s customer focused approach and technical knowledge and the sophisticated optimisation provided by the Optimizely DXP has ensured the successful implementation of these sites.”
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