imimobile, the global cloud communications software and solutions provider (part of Webex by Cisco), has announced that SMARTY, a UK SIM-only mobile network, has deployed imiconnect and imicampaign to support its growing subscriber base and drive a more seamless customer experience across its marketing journeys and digital channels.
With imimobile’s Communications-Platform-as-a-Service (CPaaS) solution – imiconnect – at its core, SMARTY can now better support seamless customer engagement across its customer onboarding programme as well as throughout its in-life and retention campaigns, which required greater need for effective, cross-channel, personalised communications. This has allowed SMARTY to replace disparate services and vendors, consolidating these channels and services to minimise costs, maximise operational efficiencies and improve campaign response rates.
Replacing the manual processes of previous solutions with imimobile’s multi-channel CPaaS technology has provided SMARTY with better automation through one central platform to manage all its customer interactions. Its teams now have real-time insight into the communications customers are receiving and how they are interacting and responding to these, which in turn offers the ability to add further levels of automation and intelligence throughout the customer journey to improve the overall experience.
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