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Santoni steps towards a bright online future with Fluent Order Management 

Santoni steps towards a bright online future with Fluent Order Management 

ItalyRetailSoftwareTop Stories

Luxury Italian shoemaker, Santoni, has chosen Fluent Commerce’s distributed Order Management System (OMS) to enhance its online and in-store customer experience.

Founded in 1975 by Andrea and Rosa Santoni, the company began as a small family business selling only classic buckle and lace-up shoes but has since grown into a global brand selling luxury leather shoes, handbags and apparel in Europe, Asia and the United States.

Fluent Commerce will implement new fulfilment options for Santoni customers including Click & Collect, Ship from Store and being able to buy online and return in-store.

“It is critical for us to ensure that our customer experience lives up to our brand, which stands for discreet luxury and quality without compromise,” said Francesco del Bosco, Chief Innovation Officerat Santoni. “Fluent Commerce stood out to us as a vendor with a strong track record of working with leading luxury brands. We look forward to working with them and their partners to optimise our omnichannel strategy and ultimately enhance our customer experience.”

“Santoni has an enviable history for quality craftmanship,” added Graham Jackson, CEO at Fluent Commerce. “We look forward to implementing a distributed OMS which complements and enhances their reputation for producing luxury products and delivers a contemporary, flexible shopping experience for their customers.”

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