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Amadeus partners with Finnair to make airline retailing transformation a reality

Amadeus partners with Finnair to make airline retailing transformation a reality

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Amadeus and Finnair are collaborating to take a significant step forward in the transformation of airline retailing, with an IT agreement to deliver simplicity, flexibility and exceptional end-to-end experiences to travellers.

Within the agreement, which is one of the first of its kind in the industry, Amadeus and Finnair will collaborate to build the next-generation airline retail offering, bringing personalisation and real-time insights through the adoption of offers and orders. The deal expands on the existing capabilities between the two companies and will cover a transition to offer and order management.

The retailing partnership will allow Finnair to provide personalised, smooth and more enjoyable experiences across digital touchpoints to travellers. Finnair will also be in a better position to serve customers in possible disruption situations and create and package offers dynamically through real-time traveller insights.

“Enhanced digital capabilities are at the very core of offering customers the possibility to tailor their travel experience and to offer a stellar customer experience,” said Antti Kleemola, Finnair’s Chief Information Officer. “Better retailing capabilities including dynamic pricing, upselling, cross-selling, bundling and unbundling also support our target of boosting revenues and improving profitability. We are excited to continue this journey together with our long-standing partner Amadeus.”

Amadeus will offer Finnair access to smart bridging capabilities, allowing it to gradually move from the Altéa Passenger Service System (PSS) to the new retailing technology based on offer management, order management and platform capabilities. This will enable Business Continuity, based on value-driven initiatives to enhance efficiency during transition.

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