Identiv, a global digital security and identification leader in the Internet of Things (IoT) space, has announced that French Ligue 1 football club ES Troyes AC has partnered with collectID to digitise their 2022-23 season jerseys.
It has done this using an innovative combination of collectID’s blockchain technology and Identiv’s near-field communication (NFC) tags to offer its dedicated fans a unique collection of digitised merchandise that enhances engagement with their favourite club.
Following a successful pilot activation with players’ jerseys in May 2022, ES Troyes AC expanded its engagement with collectID to include all its home, away and goalkeeper jerseys sold to fans during the 2022-23 season.
The club’s jerseys are embedded with Identiv NFC tags that, when combined with collectID’s technology, unlock a unique digital ID, authenticated by a non-fungible token (NFT), providing Troyes fans access to bonus features like proof of authenticity, special promotions and giveaways, video highlights and more when tapped with a smartphone.
User data from digitised jerseys enable Troyes to gain strategic insights into their fan base. The digitised jerseys powered by Identiv and collectID also provide the club with a powerful communication tool for interacting and engaging with fans and a sales channel that extends fans’ shopping experience.
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