More than a quarter of UK adults have used Generative AI, says Deloitte

More than a quarter of UK adults have used Generative AI, says Deloitte

More than a quarter of UK adults have used Generative Artificial Intelligence such as chatbots, according to research from accounting group Deloitte.

The research suggested that approximately four million people have also used it for work.

The Deloitte survey of 4,150 UK adults found that just over half of the population had heard of Generative AI, with around one in 10 respondents – the equivalent of approximately four million people – using it for work.

The Deloitte report revealed that 26% of 16-to 75-year-olds have used a generative AI tool, representing about 13 million people, with one in 10 of those respondents using it at least once a day.

Generative AI, which refers to AI tools that produce realistic text or images in response to human prompts, has been a major topic of discussion since the launch of ChatGPT last November. The pace of adoption of the latest generation of AI systems exceeds that of voice-assisted speakers such as Amazon’s Alexa, according to the research.

“It took five years for voice-assisted speakers to achieve the same adoption levels. It is incredibly rare for any emerging technology to achieve these levels of adoption and frequency of usage so rapidly,” said Paul Lee, a Deloitte Partner.

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