The John Lewis Partnership, one of the UK’s largest employee-owned companies, has announced a strategic partnership with Google Cloud worth £100m over the next five years. The move represents a major expansion of the successful relationship it has had with Google since 2012.
This collaboration marks a significant step forward in the John Lewis Partnership’s Digital Transformation of its much-loved brands – John Lewis and Waitrose – and its ambitions to provide customers with even more tailored and personalised experiences.
Under the expanded agreement, more of the organisation’s technology will migrate to Google Cloud, harnessing the cloud provider’s latest and most innovative technologies, including advanced Artificial Intelligence (AI) and Machine Learning (ML). These tools will enable the John Lewis Partnership workforce, known as Partners, to be more efficient, spend more time focusing on customers and better use data insights to help curate great products and services.
The investment in Google Cloud is a fundamental part of the John Lewis Partnership’s transformation story. The company’s strategy of creating brilliant in-store and online experiences has already been successful in attracting more customers this year. This partnership with Google Cloud will take its retail experience to the next level – both in-store and via its digital platforms, including JohnLewis.com, Waitrose.com and its owned mobile apps. Moreover, the agreement will support the John Lewis Partnership’s ambition to get closer to its customers by creating a pan-Partnership loyalty programme in 2024.
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