Databricks, the Data and AI company, has announced that L’Oréal, a world-leading beauty player, has chosen Databricks to enable the interoperability of its global Beauty Tech Data Platform and to pursue its multi-cloud strategy.
With its strong leadership in digital, L’Oréal is now pioneering Beauty Tech. The L’Oréal Group’s experts use technology, data and AI to develop services that deliver an unrivalled degree of precision and personalisation. This approach is revolutionising how consumers discover, try and receive advice about products, both online and in-store.
The Databricks Lakehouse will unify data across all of L’Oréal’s cloud data platforms. The Lakehouse will provide a complete view of the consumer’s data journey, from inquiry to purchase, from shipment to care and from the online to offline experience. With Databricks providing a key component of its enterprise data platform, L’Oréal can further improve its consumer and customer experience.
The L’Oréal Tech team is committed to contributing to the L’Oréal Group’s sustainable development objectives and the optimisation and rationalisation of data exchanges to reduce the volumes transported across regions.
“This strategic, global partnership with Databricks demonstrates our clear commitment to enrich our data capabilities and make L’Oréal the front-runner in the world of Beauty Tech,” said Etienne Bertin, Group CIO, L’Oréal. “L’Oréal operates in 150 countries, selling over 7 billion cosmetic products to more than 1.2 billion consumers every year, so having a data architecture that is unified, open, cloud-agnostic, interoperable, secure and scalable, is integral to our success.”
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