Aston Martin Aramco Formula One Team (AMF1) announced ServiceNow, a leading digital workflow company, as the team’s official Intelligent Platform Partner. As the ‘team behind the team,’ ServiceNow will streamline the AMR Technology Campus onto the ServiceNow platform. The team will also reveal ServiceNow branding on its cars from the final North American race of the 2023 season – the Las Vegas Grand Prix.
In today’s ever-changing market landscape, organisations are concentrating their digital investments on strategic platforms that provide fast time to value. With the aspirations of being the most innovative racing organisation, AMF1 looks to platform companies that can help them operate and automate at the cutting edge of performance and technology. Through the partnership, ServiceNow will now become the team’s intelligent platform for connecting its people, processes, data and devices.
Aston Martin Formula One Team builds, tests and enhances its cars and race day logistics in the recently built state-of-the-art AMR Technology Campus in Silverstone, UK. ServiceNow will implement its services and technologies across the organisation, driving greater efficiency for its employees.
“The ServiceNow platform helps organisations fundamentally change the way they operate,” said Paul Smith, Chief Commercial Officer, ServiceNow. “By combining tools, services and data on one single platform, Aston Martin Aramco Cognizant Formula One Team can drive faster decision-making and greater efficiency. We are thrilled to be Aston Martin Formula One Team’s ‘team behind the team’ as they continue their quest to be one of most technologically innovative sports teams on and off the racetrack.”
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