BRITA SE, a German water filtration company, has selected Kinaxis, a leading supply chain management platform, to bring concurrent planning to its supply chain.
Founded in 1966, BRITA SE invented the household water filter jug and now develops, produces and distributes a wide range of water products for both private and commercial uses.
Recently, the company experienced significant growth, which added pressure to its demand planning and operations. With Kinaxis, BRITA SE will achieve end-to-end transparency into the entire supply chain and improved demand planning capabilities to adapt and respond to any demand changes, faster and with more accuracy.
“BRITA has continued to grow, both in our number of business segments as well as our geographical reach, so being able to understand how disruption in one area could affect the entirety of our supply chain immediately is invaluable,” said Oliver Schilling, Group Director Supply Chain Management, BRITA SE. “We’re committed to the highest standards of customer service and to our growing business, with the help of both Kinaxis and 4flow.”
With RapidResponse BRITA SE will be able to run multiple scenarios simultaneously, giving its planners the flexibility to react to changes in demand and market volatility. Having these insights will allow BRITA to make the smartest decisions for its supply chain, faster.
For the implementation of RapidResponse, BRITA SE will work with 4flow, a global leader in supply chain optimisation services and partner of Kinaxis to support the digitisation of the supply chain.
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