MWC Barcelona 2024 takes place at the Fira Gran Via, between February 26-29, with a packed programme of speakers, participants and features promised.
This year’s event theme is Future First, working towards solving the challenges of today and tomorrow. Future First is supported by the MWC agenda and shaped by six sub-themes which reflect the latest trends and technologies including 5G and Beyond, Connecting Everything, Humanising AI, Manufacturing DX, Game Changers and Our Digital DNA.
Barça Women’s striker and Women’s African Player of the Year, Asisat Oshoala, will raise awareness of the challenges of the ‘Usage Gap’, such as handset affordability, literacy and digital skills.
Carmen Artigas, Co-chair of the UN’s AI Advisory Board, and Sir Konstantin Sergeevich Novoselo, Professor at the National University of Singapore and winner of the 2010 Nobel Prize in Physics, have joined a distinguished line-up of speakers.
Mats Granryd, Director General of the GSMA, said: “This year’s edition of MWC Barcelona will mark 18 years that we’ve been bringing our flagship event to the city of Barcelona, and we are grateful for our unique public-private partnership built on innovation, collaboration and mutual success. MWC is a unifying force that emphasises how mobile technology transcends political, geographical and cultural boundaries, and we cannot wait to kick off this gathering of the world’s most innovative and entrepreneurial minds.”
Lara Dewar, Chief Marketing Office of the GSMA, said: “MWC is no longer mobile first, or digital first, we are Future First – and the event brings industries, technologies and communities together, to realise the future’s potential for the sustainability of our society and planet. At MWC Barcelona, you will have the opportunity to engage with the leaders of the moment and participate in the debates of the year, while experiencing the technology of tomorrow.”
John Hoffman, CEO, GSMA, said: “As ever, we’re coming back bigger and better with a great roster of speakers, exhibitors and programmes that talk to the whole mobile ecosystem, from industry innovators to policymakers. We’re excited to work with our host city parties to deliver the world’s greatest technology event, supported by some of the world’s biggest technology brands.”
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