A survey by Accenture has revealed that over half (53%) of young women in the UK believe Generative AI will have a positive impact on their career prospects.
Liz Barnsdale, Accenture’s Inclusion and Diversity Lead in the UK and Ireland, believes Generative AI offers an unparalleled opportunity to enhance diversity in the UK workplace.
“Generative AI could be the once in a lifetime opportunity to get diversity right in the UK workplace,” she said. “With over half of Gen Z women considering AI roles having used the tech, we could finally turn the tide on under representation of women in industries from the technology sector to creative and design. If deployed responsibly, Generative AI can completely reinvent how a business operates, and the tasks people do, which means AI could help to equal actual inclusion.”
As Generative AI disrupts professions in every industry, from content creation to coding, the research also showed that using the technology was having an impact on career choices. A third (33%) of Gen Z respondents said the advent of Generative AI had influenced them to opt for a career in the creative industries, like design and media. The survey showed that marginally more young women (64%), than young men (60%), are interested in entering traditionally male-dominated creative professions.
“In order to successfully navigate the age of intelligence, British businesses will need to nurture diversity,” Barnsdale added.
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