Partnership brings hundreds of gaming, music and video gift cards into a single global marketplace, supporting growing demand for flexible digital spending.
Demand for gaming and entertainment gift cards is growing rapidly. The global market is projected to expand from US$21.8 billion in 2025 to over US$62.6 billion by 2032, reflecting consumers’ growing need for safer, more flexible ways to manage spending across multiple platforms.
To meet this demand, G2A.COM has partnered with epay, a business segment of Euronet and a global leader in digital and physical branded payments and prepaid processing, to bring hundreds of gaming, music and video gift cards into a single, trusted global marketplace, making it faster and easier than ever to top up accounts, give gifts and play.
“Gift cards are often the first step into digital entertainment for millions of people around the world and, increasingly, they’re the way people manage everyday gaming spend,” said Katarzyna Jakubiec, Chief Business Officer, G2A.
“This portfolio expansion reflects close collaboration across our international teams. We identified the potential of epay’s portfolio and worked closely on the integration to enrich our marketplace with complementary, high-value offers. By partnering with epay, we can offer even more of the world’s most popular gift cards in one trusted place – making it easier for our users to play, create and share. This collaboration supports our goal of making G2A.COM the go-to hub for global digital entertainment enthusiasts who rely on gift cards and want every transaction to be as simple as pressing play.”
From a single seller on G2A.COM, users can now purchase gift cards to top up subscriptions, send digital gifts abroad or manage entertainment spending in minutes without juggling multiple stores, currencies or payment options. The collaboration adds hundreds of gift card options for gaming, music and video from leading global brands to the G2A marketplace, making it easier for people in dozens of markets to top up their favourite digital ecosystems from one trusted source.
By combining G2A’s global reach across more than 180 countries with epay’s extensive prepaid and branded payment network, the partnership makes gift cards more accessible to people who prefer local payment methods, want to control their spending with prepaid balances or support friends and family in other countries.
Customers gain a wider choice of brands, regions and denominations, with instant delivery of codes redeemable within minutes so they can quickly return to their favourite games and entertainment.
Verified partners, robust transaction safeguards and well-defined processes on both sides help users feel confident that every gift card they purchase is authentic and ready to use. G2A.COM and epay place trust and safety at the heart of this cooperation, ensuring that customers enjoy secure purchases, fraud protection and a fast, convenient path from checkout to redemption.
