Amazon has announced a series of investments and technology initiatives aimed at expanding its European operations, accelerating delivery services, supporting employee development and advancing warehouse automation.
The announcements were made during the company’s Delivering the Future event in London and include a commitment of more than €10 billion to expand and modernise fulfilment centres across Europe. The investment will support next-generation robotics deployments, operational improvements and the creation of 25,000 additional jobs across the region.
A key development was the introduction of the latest version of Proteus, Amazon’s autonomous mobile robot. Unlike earlier versions, the new Proteus can operate throughout fulfilment facilities rather than being restricted to dock areas. Powered by advances in artificial intelligence, employees can direct the robot using conversational text prompts instead of technical commands. Proteus is designed to handle repetitive and physically demanding tasks, allowing employees to focus on inventory management, quality control and other higher-value responsibilities. The robot is currently being tested in Amazon laboratories, with European deployment planned for the first half of 2027.
Amazon also confirmed the expansion of its ultra-fast Amazon Now delivery service into additional international markets, with a particular focus on the UK and India.
Alongside its operational investments, the company announced a US$1 billion commitment to employee upskilling through its Career Choice programme. The initiative provides fully funded education and training opportunities designed to help workers develop new skills and progress into higher-skilled roles within growing technology-focused sectors globally. The measures aim to improve efficiency, flexibility and customer satisfaction.
