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The future of European groceries: 6 trends defining the evolution of grocery retail


The future of European grocery shopping is continuously being shaped as the world and consumer habits change. PayPal have teamed up with TrendWatching to identify 6 key trends that are defining the evolution of grocery retail. From AI and eco-friendly shopping to store-to-door retail and enhanced convenience, we have taken a deep dive into these trends, what they might mean for the future of grocery shopping and how retailers should respond. Read the report.

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