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The future of European groceries: 6 trends defining the evolution of grocery retail

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The future of European grocery shopping is continuously being shaped as the world and consumer habits change. PayPal have teamed up with TrendWatching to identify 6 key trends that are defining the evolution of grocery retail. From AI and eco-friendly shopping to store-to-door retail and enhanced convenience, we have taken a deep dive into these trends, what they might mean for the future of grocery shopping and how retailers should respond. Read the report.

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